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bongua185 bongua185
wrote...
Posts: 1007
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6 years ago
Using a fear appeal in an advertisement increases both the viewer's interest in the ad and the persuasiveness of the ad.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 61 times
1 Reply

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wrote...
6 years ago
TRUE
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