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Sitki Sitki
wrote...
Posts: 1536
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6 years ago
The underlying principle for using more emotional appeals in business-to-business advertising is that emotions can be a part of every type of decision, even in the business-to-business environment.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 65 times
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wrote...
6 years ago
TRUE
Sitki Author
wrote...
5 years ago
Correct again
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