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Sitki Sitki
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Posts: 1536
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6 years ago
Giving to a charity because the spokesperson in the ad is a Republican, and the viewer is also a Republican, is based on:
A) likeability.
B) identification.
C) consistency.
D) empathy.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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1 Reply

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