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bongua185 bongua185
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6 years ago
If the CPM for National Geographic magazine is $16.44, it means it will cost $16.44 to reach:
A) the selected target audience.
B) one thousand readers.
C) 1,644 readers.
D) one million readers.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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