× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
g
3
3
2
J
2
p
2
m
2
h
2
s
2
r
2
d
2
l
2
a
2
New Topic  
Sitki Sitki
wrote...
Posts: 1536
Rep: 0 0
6 years ago
Cost per rating point is the:
A) number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period.
B) measure of the impact or intensity of a media plan.
C) relative measure of the efficiency of a media vehicle relative to a firm's target market.
D) average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 53 times
2 Replies

Related Topics

Replies
wrote...
6 years ago
C
Sitki Author
wrote...
5 years ago
Correct again
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1224 People Browsing
 133 Signed Up Today
Related Images
  
 260
  
 590
  
 344
Your Opinion
What's your favorite math subject?
Votes: 293