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Consle Consle
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Posts: 1039
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6 years ago
Reach represents the number of people, households, or businesses in a target market that are exposed to a message at least once during a given time period.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Replies
wrote...
6 years ago
TRUE
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