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Sitki Sitki
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6 years ago
Define continuity and gross impressions.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
Continuity is the schedule or pattern of advertisement placements within an advertising campaign period. Gross impressions are the number of exposures of the audience to an advertisement.
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