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bongua185 bongua185
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6 years ago
Intrusion value is:
A) the ability of an ad to capture a viewer's attention without his or her voluntary attention.
B) the degree to which an ad is involuntarily recalled.
C) the perception that an ad was effective.
D) using separate attention processes.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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