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bongua185 bongua185
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Posts: 1007
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6 years ago
To be successful in using financially-based incentives to encourage online purchases, the incentives:
A) must match the target market of the website.
B) should offer something free.
C) apply to all customers, not just first time purchasers.
D) should be meaningful to those visiting the website and be changed periodically.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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