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HARRIET OPPONG HARRIET OPPONG
wrote...
A year ago
CONSUMER BEHAVIOUR
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A year ago
Discuss the positive and negative consequences of today's culture of participation that is enabled by social media platforms in a consumer behavior perspective.

Answer:

Social media platforms have given a voice and interactive spaces to individuals, communities, and activist groups. These platforms include Facebook, Twitter, Instagram, Snap Chat, TikTok, and dating sites such as Tinder, OkCupid, Match.com, etc. Notably, these platforms have enabled a culture of participation, which entails users' involvement in creating and circulating content. This culture of participation has both positive and negative consequences, which this paper will extensively explore to help users understand the value they obtain and the risks they are exposed to through participation.

The first positive consequence of the culture of participation is that it allows users to share their experiences. Notably, users have full-time access to their smartphones and other digital devices that allow them to document their experiences through the pictures and videos they post online. Secondly, it has fostered convenience, thus making users' lives easier. For instance, consumers can shop online and have their orders delivered at their doorsteps or access whatever information they want at any given time. Thirdly, the participation culture has contributed to global connections where people connect and share information with others regardless of their geographical locations. This aspect has resulted in creating online groups and communities, online discussion forums, online reviews, and interactions on dating sites. Lastly, the participation culture has fostered user-generated content where users create unique videos, audios, podcasts, or blogs, which they share with fellow users through social media platforms. Therefore, it allows users to share their ideas and creativity with a large audience.

Social media platforms have created a participatory culture, which entails increased user involvement in creating and sharing content. This culture has resulted in positive consequences such as experience sharing, convenience, global connections, information access, and user-generated content. However, it has also resulted in adverse consequences, including privacy breaches, identity theft, consumer and internet addiction, cyberbullying, consumed consumers, and illegal product acquisition and use. Therefore, consumers need to understand the benefits and risks involved in the culture of participation to keep themselves safe and make social media use valuable.
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