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Home Q & A Board Other Fields Homework Help Business Marketing
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Consle Consle
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6 years ago
Buzz, or word-of-mouth, marketing can be generated in each of the following ways, except:
A) consumers who truly like a brand and tell others.
B) consumers who like a brand and are sponsored by a company to tell others.
C) companies developing user-generated ads or blogs.
D) company or agency employees posing as customers of the company, telling others about the brand.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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Consle Author
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Helped a lot
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Thank you, thank you, thank you!
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