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Sitki Sitki
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6 years ago
In a buzz marketing program, the most controversial strategy is to use:
A) consumers who truly like a brand and tell others.
B) consumers who like a brand and are sponsored by a company to tell others.
C) company employees to create a blog on the company's website about a brand and then invite consumers to participate.
D) company or agency employees posing as customers of the company telling others about the brand.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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