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Sitki Sitki
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6 years ago
A paintball "cat shoot" (at a painting of a cat) designed to raise funds for the local humane society while attracting attention and customers, is an example of:
A) guerilla marketing.
B) lifestyle marketing.
C) brand recognition development.
D) poor marketing judgment due to alienating customers.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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