In terms of responding to a direct mail offer, a PURL offers the advantage of preloading all of an ...

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In terms of responding to a direct mail offer, a PURL offers the advantage of preloading all of an ...

In terms of responding to a direct mail offer, a PURL offers the advantage of preloading all of an individual's personal data to a personalized website.

True or False?

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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