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Consle Consle
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6 years ago
A toy placed inside a box of cereal is an example of a(n):
A) bonus pack.
B) in-package premium.
C) store premium.
D) self-liquidating premium.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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6 years ago
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