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Sitki Sitki
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6 years ago
Each of the following is an important key to building a successful premium program except:
A) match the premium to the target market.
B) select premiums that are highly popular and current fads.
C) select premiums that reinforce the firm's product and image.
D) integrate the premium with other IMC tools.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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