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Consle Consle
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6 years ago
A price-off program:
A) is effective for individuals that have a high degree of brand loyalty to a competing brand.
B) has little impact on sales.
C) usually boosts sales, but it can hurt profits.
D) decreases price sensitivity over time.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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Consle Author
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6 years ago
this is exactly what I needed
hannahspillett
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You make an excellent tutor!
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This site is awesome
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