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Sitki Sitki
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6 years ago
The primary difference between trade incentives and trade allowances is that for the trade incentive:
A) the retailer must perform some type of function in order to receive the trade incentive.
B) the manufacturer must perform some type of function to encourage the retailer to accept the merchandise.
C) the retailer receives a price break if they order a specific quantity.
D) involves a price reduction being passed on to consumers by retailers.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Sitki Author
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6 years ago
Correct Slight Smile TY
wyq2651
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Yesterday
Thank you, thank you, thank you!
Smair87
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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