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Sitki Sitki
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6 years ago
The first major decision company leaders must make concerning public relations is:
A) who will handle the various activities, an internal department or an external agency.
B) the objectives of the public relations effort.
C) how it will be integrated with the firm's IMC plans.
D) the criteria for the selection of a public relations firm.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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Sitki Author
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6 years ago
This helped my grade so much Perfect
mkyoungs
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this is exactly what I needed
IvanaVR
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2 hours ago
Thanks for your help!!
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