Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
bongua185 bongua185
wrote...
Go to Answer
Posts: 1007
Rep: 0 0
6 years ago
Stealth marketing occurs when:
A) firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event.
B) a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand.
C) a brand suggests or hints it is associated with a major sporting event when it is not.
D) consumers are enticed to look at a particular brand without them realizing the person making the sales pitch is being paid or compensated by the brand.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 86 times
1 Reply
Replies
Answer verified by a subject expert
bukharifaranbukharifaran
wrote...
#1
Top Poster
Posts: 743
Rep: 2 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

bongua185 Author
wrote...

6 years ago
Smart ... Thanks!
loki1345
wrote...

Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
zbmallo3
wrote...

2 hours ago
Brilliant ツ
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1144 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 354
  
 283
  
 1792
Your Opinion
Do you believe in global warming?
Votes: 370
Previous poll results: Which industry do you think artificial intelligence (AI) will impact the most?