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Consle Consle
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6 years ago
Biometric measures evaluate:
A) data about a person's heartbeat, perspiration levels, respiration, and body movements.
B) data about a person's attitudinal changes.
C) changes in sales after exposure to an emotional advertisement.
D) increases in verbal responses to questions posed in focus groups.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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Consle Author
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6 years ago
Thanks
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