Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Consle Consle
wrote...
Go to Answer
Posts: 1039
Rep: 0 0
6 years ago
The proportion of ad impressions resulting from the user engaging with an advertisement, either by clicking on it or running the mouse over it, is the:
A) length of engagement.
B) click-through rate.
C) dwell time.
D) dwell rate.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 42 times
1 Reply
Replies
Answer verified by a subject expert
SunardySunardy
wrote...
#1
Top Poster
Posts: 781
Rep: 3 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Consle Author
wrote...

6 years ago
Thanks
djeghri
wrote...

Yesterday
Smart ... Thanks!
logbi
wrote...

2 hours ago
You make an excellent tutor!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  934 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 284
  
 4028
  
 330
Your Opinion
What's your favorite math subject?
Votes: 293
Previous poll results: Where do you get your textbooks?