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birdseye birdseye
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6 years ago
According to the self-concept theory, the self has four components.  List the four components and not the two that offer the greatest significance to integrated marketing communications programs.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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xNxxNx
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6 years ago
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birdseye Author
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5 years ago
Thanks for the quick help
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