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birdseye birdseye
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Posts: 835
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6 years ago
When Procter & Gamble launched the Swiffer, it was promoted as a brand new way to clean.  This is an example of
a. value positioning.
b. innovation positioning.
c. leadership positioning.
d. new product positioning.
e. lifestyle positioning.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 58 times
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wrote...
6 years ago
b
birdseye Author
wrote...
5 years ago
Thanks for the quick answer
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