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Home Q & A Board Other Fields Homework Help Business Marketing
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birdseye birdseye
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6 years ago
When a brand achieves brand preference, it is on a short list of brand alternatives that a buyer will consider buying.
a. True
b. False
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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birdseye Author
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#2
5 years ago
This answers my question
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