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ShadyAh ShadyAh
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4 years ago
Pick a brand to explain how a consumer goes through the stages of the ACCA model.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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#1
4 years ago
First is the awareness stage, when the consumer learns about the brand for the first time.  Second is the comprehension stage, where the consumer expresses interest.  Third is the conviction stage, when the brand becomes a preferred brand.  Fourth is the action stage, when the brand is purchased. 
Examples will vary.
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#2
4 weeks ago
Thanks for the effort
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