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birdseye birdseye
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Posts: 835
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6 years ago
Budget-conscious media buyers use a skip schedule that allows them to
a. sell products at a seasonal time of year.
b. purchase media time and space in a uniform manner.
c. purchase media time and space on an alternative basis.
d. launch a new product.
e. change from one agency to another.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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wrote...
6 years ago
c
birdseye Author
wrote...
5 years ago
Thanks for the quick help
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