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birdseye birdseye
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6 years ago
The total unduplicated audience potentially exposed one or more times to a commercial message during a given time period is referred to as
a. reach.
b. profile matching.
c. gross rating points.
d. frequency.
e. continuity.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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