Assess the various consumer promotion options available to marketers. For each consumer sales ...

Coupons ‒ are the dominant form of sales promotion.  Coupons can encourage trial purchase and can encourage repeat purchases by current users.
Product sampling ‒ is powerful yet expensive.  It is an effective strategy for encouraging trial purchase.
Contests ‒ are designed and implemented to create temporary excitement about a brand.  Successful contests have longevity.  The success of a contest depends on the consumer's perception of the value and number of prizes being awarded and on the odds of winning. Also, prizes must match the image of the product and the lifestyle of the target market.
Rebates ‒ are incentives to encourage consumers to buy in greater volume during a promotion period. Rebates are best suited to products in the mature stage of the product life cycle.  They are useful for encouraging multiple purchases.
Premium offers ‒ the goal of a premium is to provided added value to tempt consumers to buy. Premiums can increase the quantity of the brand purchased during the promotional period, the help retain current customers and build brand loyalty; they also provide a merchandising tool to encourage display activity.
Loyalty programs ‒ encourage long-term loyalty. In some cases, consumers perceive the "free" reward as a real incentive, but they don't realize they are paying for the privilege.  Since loyalty programs add costs, customers may eventually tire of paying more for the goods they buy.

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