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birdseye birdseye
wrote...
Posts: 835
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6 years ago
According to Nielsen, research shows the redemption rate for a coupon depends on the
a. dollar amount of the coupon.
b. type of product.
c. method of delivery.
d. perceived value of the offer in relation to the regular price.
e. appeal of the artwork on the coupon.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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wrote...
6 years ago
d
birdseye Author
wrote...
5 years ago
Thanks for the quick answer
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