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Home Q & A Board Other Fields Homework Help Business Marketing
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ShadyAh ShadyAh
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6 years ago
In terms of premiums, bonus packs rank lower in terms of popularity, but they do offer some benefits.  Which of the following is NOT an objective met by bonus packs?
a. They provide a merchandising tool to encourage displays in stores.
b. They help retain current customers.
c. They help build brand loyalty.
d. They increase the quantity of a brand purchased.
e. They increase product awareness.
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Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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ShadyAh Author
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6 years ago
You make an excellent tutor!
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