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birdseye birdseye
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Posts: 835
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6 years ago
When Kraft wanted to celebrate the hundredth anniversary of the Oreo cookie it engaged social media, held events, such as flash mobs and concerts, so the press took notice on a global scale.  The result is an example of the good use of
a. public affairs.
b. mass media.
c. publicity.
d. advertising.
e. corporate advertising.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 48 times
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wrote...
6 years ago
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birdseye Author
wrote...
5 years ago
This answers my question
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