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ShadyAh ShadyAh
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4 years ago
Ketchum Public Relations has identified levels of measuring public relations effectiveness.  They are
a. outputs, outcomes, and business results.
b. objectives, outgrowths, and outcomes.
c. outputs, objectives, and outcomes.
d. outputs, outgrowths, and objectives.
e. outputs, outways, and outcomes.
Textbook 

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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4 years ago
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3 weeks ago
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