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ShadyAh ShadyAh
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6 years ago
One of the key advantages of public relations is that
a. companies can control public relations.
b. public relations is free of cost.
c. public relations is easier than advertising.
d. public relations is faster than advertising.
e. public relations can be seen as being more credible.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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