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ShadyAh ShadyAh
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Posts: 534
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6 years ago
One of the key disadvantages of public relations is
a. the negative impact on sales.
b. that public relations does not build a rapport with customers.
c. that the media is not a very credible source.
d. the absence of control experienced by the sponsoring organization.
e. that public relations is much more expensive than advertising.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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6 years ago
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