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A year ago
What are some of the advantages and disadvantages of using public relations as a marketing communications medium?  What is your opinion on where the balance between advantages and disadvantages sits today?
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives
Edition: 5th
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A year ago
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Advantages: Public relations can be a credible source of information because third parties deliver it. Public relations can play a role in developing customer relationships.
Disadvantages: Absence of control, waste of time, energy and materials that go into a public relations campaign.
Opinions will vary.
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