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birdseye birdseye
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6 years ago
The primary benefit that companies such as BMW and Nissan gain by sponsoring the arts is
a. goodwill.
b. an increase in sales.
c. brand loyalty.
d. brand insistence.
e. an increase in profit.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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