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HOTmike HOTmike
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6 years ago
Anwar, the general manager at the Twin Palms Hotel, wants to establish a “green” linen program for the hotel. Under this program, guest bed linens would not be changed daily, and towels would not be changed at all unless guests requested it. Anwar is apprehensive about possible negative guest reaction to this program. Which of the following is the best course of action for Anwar?

a.   He should implement the program for the entire hotel despite his misgivings about guest reactions.

b.   He should hire an outside marketing firm to survey hotel guests for the next six months about whether they would like such a program.

c.   He should test market the program on a limited basis to see if guests react positively to it.

d.   He should abandon the program as too risky without trying it.
Textbook 
Hospitality Facilities Management and Design

Hospitality Facilities Management and Design


Edition: 4th
Authors:
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EleglinEleglin
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6 years ago
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HOTmike Author
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Thanks
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