Definition for Difference between revisions of "Rich media"
From Biology Forums Dictionary
(Created page with "Rich media are online banner ads that include animation, sound, video, and interactivity. Often referred to as animated banners, these banners have higher click rates than sta...") |
(No difference)
|
Latest revision as of 22:07, 29 November 2017
Rich media are online banner ads that include animation, sound, video, and interactivity. Often referred to as animated banners, these banners have higher click rates than static banners. These ads come in a variety of styles to grab the viewer’s attention in different ways. They may be inside the banner or outside the banner. An expandable banner employs multiple panels that are launched when the banner is clicked on. A videostrip shows a strip of video in the banner space but when clicked on expands to reveal the video and accompanying audio in a full-sized panel. A push down banner slides advertiser content out of the way to reveal additional content rather than covering it up. Outside-the-banner options include the floating ad, which moves within a transparent layer over the page and plays within a specific area of the page. A window ad downloads itself and plays instantly or when a new page is loading. A wallpaper ad is a large image that replaces web background.