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Poll
Should there be a limit to WiFi usage in cafes?
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Previous poll results: Where do you get your textbooks?
Through out history drugs have been used for _ purposes
Textbook Title:  Biomedical Ethics

Author(s): David DeGrazia & Thomas A Mappes

Publisher: McGraw Hill

Edition: 7th Ed

Willing to Pay: $20.00

Extra Information: Does anyone have Biomedical Ethics. 7th ed.  McGraw-Hill, 2011 test bank please email me at

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C
Explanation:  C) Psychologists Kurt Goldstein and Abraham Maslow popularized self-actualization as the desire to make the most of one's potential.
As a human need that affects motivation, self-actualization involves the need to
A) cultivate lifelong involvement.
B) feel a sense of accomplishment.
C) reach one's full potential as a human being.
D) control situations or exert authority over others.
B
Explanation:  B) To understand and categorize audience needs, you can refer to specific information, such as demographics (quantifiable characteristics) and psychographics (psychological characteristics).
Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.
A) social graphics, intuitional data
B) demographics, psychographics
C) crowdsourcing, regionalism
D) psychometrics, cryptography
C
Explanation:  C) The best persuasive messages pay close attention to their audience's motivation–the forces that drive people to satisfy their needs. If the message can harness the motivation of its audience, the message is likely to be a success.
In general, the best persuasive messages ________ the audience's motivations.
A) avoid mentioning
B) downplay
C) openly address
D) dismiss
Rejecting job applicants requires choosing your approach carefully — experts disagree on how much information to include in a rejection message, but the safest strategy is to avoid any explanations for the company's decision and to avoid making or implying any promises of future consideration. When writing a rejection message, be sure to personalize it by using the recipient's name, and then open with a courteous expression of appreciation for being considered. Convey the bad news politely and concisely, and avoid explaining why the applicant was rejected or why other applicants were chosen instead. Don't state or imply that the application will be reviewed later, and close with positive wishes for the applicant's career success.
Explain the characteristics of an effective letter rejecting a job applicant.