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B
A retailer seeks store loyalty, as well as greater channel control. Which branding philosophy should the retailer use?
A) mixed branding
B) private branding
C) manufacturer branding
D) generic branding
B
A major difference between the sale of complementary goods/services versus the sale of substitute goods is that the sale of substitute goods may ________.
A) give a retailer a one-stop shopping environment
B) have little impact on total retail sales
C) provide a weak retail image
D) increase inventory turnover
A
Cross-merchandising is most effectively used in the sale of ________.
A) complementary goods
B) generic brands
C) substitute goods
D) private brands
A
The selling of both major appliances and extended warranties for them by an appliance dealer illustrates ________.
A) selling complementary goods
B) trading up
C) scrambled merchandising
D) selling substitute goods
B
A traditional pharmacy that adds a line of school supplies during August and September illustrates which merchandising strategy?
A) trading up
B) scrambled merchandising
C) handling substitute products
D) selling complementary goods