Definition for Automatic processing
From Biology Forums Dictionary
A relatively superficial consideration of evidence and information.
We often rely on automatic processing, a relatively superficial consideration of evidence and information making use of heuristics. Automatic processing takes little time and low effort, so it makes sense to use it for processing persuasive messages related to topics you don’t care much about. The disadvantage is that it lets us be easily fooled by a variety of tricks, like a cute jingle or glamorous photo.
