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Campaign Ad
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Description
In the 2000 U.S. presidential election, a controversy emerged surrounding a George W. Bush campaign ad. In it, the word “bureaucrats” appeared, in a criticism of Bush’s opponent, Al Gore. But when you watched carefully (or even slowed things down) it appeared that the last four letters of the word–R-A-T-S–flashed across the screen in a giant font size. Was Bush calling Gore a rat? More importantly, could something like this influence voters’ impressions?
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