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Home Q & A Board Science-Related Homework Help Psychology
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sms4lyfe sms4lyfe
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6 years ago
The availability heuristic is a rule of thumb in which ____.
 
  a. stimuli similar to a prototype are believed to be more likely than stimuli that are dissimilar to a prototype
  b. a higher value is placed on the more easily recognized alternative
  c. the frequency of an events occurrence is predicted by the ease with which the event is brought to mind
  d. people choose between alternatives based on emotional or gut reactions to stimuli
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#1
6 years ago
ANSWER:
c
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