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Travis saw a television advertisement in which a new long-distance telephone service provider showed ...

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Travis saw a television advertisement in which a new long-distance telephone service provider showed ...

Travis saw a television advertisement in which a new long-distance telephone service provider showed a vignette of pleasant family scenes while some relaxing music played in the background. Later, when Travis is asked about this particular long-distance service provider, he has a positive attitude toward its service, even though he actually uses a different long-distance service. What influenced Travis's attitude?

▸ operant conditioning

▸ classical conditioning

▸ cognitive dissonance

▸ observational learning

Textbook

Psychology: Themes and Variations

Edition: 5^th

Authors: Weiten, McCann

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Vivi1 Author

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You make an excellent tutor!

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Good timing, thanks!

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Brilliant ツ

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