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redcandle redcandle
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8 years ago
In an experiment that is described in the textbook, participants were exposed to either cognitive-based or affective-based advertisements for products such as coffee and greeting cards, then asked to list thoughts about their favorability toward the product. An analysis of the thoughts produced by the participants after they viewed the ads revealed that
A) the participants were less willing to buy greeting cards.
B) the participants felt more positive about the coffee ads.
C) more favorable thoughts were produced when the message and type of attitude did not match.
D) more favorable thoughts were produced when the message matched the type of attitude.
Textbook 
Psychology and Life

Psychology and Life


Edition: 18th
Authors:
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iwasteniwasten
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8 years ago
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redcandle Author
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8 years ago
Correct Slight Smile TY
MLynneMcMillan
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