The field of social psychology endured significant critique in the 1960s and 1970s. What were the ...

During that time, social psychology was criticized because some thought that its
findings did not take historical and cultural context into consideration, and that its use of
an experimental methodology suffered from ethical problems, artificiality, and potential
experimenter bias. Social psychology has responded to the latter problems by adopting
a multi-method approach while at the same time tightening ethical standards for
conducting experiments and taking measures to reduce experimenter bias. Moreover,
many social psychologists are now considering cross-cultural and multicultural
similarities and differences in human behavior. All of these changes represent a more
pluralistic approach to research in the field.