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heidirochelle98 heidirochelle98
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6 years ago
Marketing is an essential part of successful program implementation. The employee uses a computer to answer a health-related quiz and receives the answer and rationale the next day. What marketing strategy was used?
 
  A) Electronic mail message
  B) Health newsletter
  C) Letter from the company president
  D) Wellness program announcement
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6 years ago
Ans: A
Electronic mail messages: Count down to event; offer a related health quiz question, and give the answer and rationale the following day. Health newsletter: Detail a success story, such as early detection of malignant melanoma, weight loss regimen using a walking program, or not knowing a person had high blood pressure until participating in a screening program and how simple lifestyle changes helped control the disease (without medication). Letter from the company's president or benefits manager: Offering company time for health screening, announcing that company will pay for all or a portion of smoking cessation program/health screening test, or allowing a trade-in of 2 hours of sick time for wellness program attendance would be appropriate messages.
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