The Online Privacy Alliance: (Multiple Choice)

The Online Privacy Alliance:
 
  A) encourages self-regulation to develop a set of privacy guidelines for its members.
  B) protects user privacy during interactions with websites.
  C) has established technical guidelines for ensuring privacy.
  D) is a government agency regulating the use of customer information.
  E) is a safe harbor program established by the U.S. government.

Q. 2

Identify and describe the two types of customer relationship management applications.
 
  What will be an ideal response?

Q. 3

You are the CEO of a national shoe store and want to add three new stores. Which of the following tools will best help you find the most potentially profitable new locations?
 
  A) Pivot tables
  B) Sensitivity analysis
  C) CBR
  D) Location analytics
  E) Intelligent agent

Q. 4

A snowflake schema is usually heavily aggregated.
 
  Indicate whether the statement is true or false

Q. 5

The automotive tire supply company you work for, Tires4U, has noticed that one of its brands of tires is not selling nearly as well as anticipated at most of its locations.
 
  For each of the four main types of information systems found in a business, identify a query that might help understand this development. Of the four types of systems, which do you think will be the most helpful and why?

Q. 6

A one-to-many relationship between two entities is symbolized in a diagram by a line that ends:
 
  A) in two short marks.
  B) in one short mark.
  C) with a crow's foot.
  D) with a crow's foot preceded by a short mark.
  E) in three short marks.