One way marketers convince people to buy products is to play on their insecurities about whether they meet or maintain (as they age) appearances that conform to gender ideals. This strategy applies to
a. selective marketing.
b. gender-schematic marketing.
c. the commercialization of gender ideals.
d. gender polarization.
Question 2Mother Teresa controlled no industry or property and had little wealth, but she influenced people all over the world. Which theorist would best account for her position?
a. Karl Marx
b. Max Weber
c. Ralf Dahrendorf
d. Davis and Moore
Question 3is the process of introducing products into the market by using advertising and sales campaigns that promise consumers they will achieve gender ideals if they buy them.
a. Selective marketing
b. Gender-schematic marketing
c. The commercialization of gender ideals
d. Gender polarization
Question 4Most government assistance from programs goes to which social class?
a. the poor
b. women and children among the poor
c. the middle class
d. elderly retired men among the poor
Question 5Which one of the following is one explanation for why Samoan males are so successful at football?
a. Football represents an opportunity to succeed in a place where 99 percent of jobs are connected to the tuna industry.
b. High school football is very unpopular in Samoa.
c. The sport was introduced to the island in the late 1990s.
d. Samoan football players who enjoy success in the United States fuel interest of young Samoan males.