Describe some techniques that might help to reduce or eliminate prejudice.

1) From the social learning perspective, prejudice is learned via observation. Therefore, experiences with out-group members may counteract prejudice to some extent. It may also be beneficial to call the attention of parents and others to the negative impact that prejudice has on both in-group and out-group members. We can also question prejudiced individuals' justification for bias. Finally, the cost of prejudice to the prejudiced individual can be pointed out.
   2) From the contact hypothesis perspective, prejudice will be reduced by any actions that bring in-group and out-group members into contact with each other.
   3) We can engage in activities to help people recategorize their existing in-group and out-group categories to be inclusive ? create a superordinate in-group that includes the out-group.
   4) We can employ strategies that increase the collective guilt felt by in-group members.
   5) We can engage in stereotype negation training ("just say no" approach).
   6) We can rely on social influences such as modeling non-prejudicial behaviors and providing people with an accurate assessment of the level of prejudice and negative stereotypes actually present in their in-group.